Friday, November 28, 2014

Idea Grove Publishes '16 SEO Myths You Should Leave Behind in 2014' eBook

Tech PR firm offers practical tips for updating your search engine optimization strategy for the new year. (PRWeb November 28, 2014) Read the full story at http://ift.tt/1tzPivw



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Tips and Tricks to Building a Marketing Team is the Topic of Latest Article From Fannit

The latest article from Fannit gives tips and information about the different parts of a good marketing team, and the various ways companies have chosen to design their teams. (PRWeb November 28, 2014) Read the full story at http://ift.tt/129J5js



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Wednesday, November 26, 2014

How To Write A Meta Description That Gets Click-Throughs

Columnist Neil Patel explains how meta descriptions factor into SEO and provides helpful tips for improving them.



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Winning On The Web: Practical small business tips for doing SEO on a budget

Good search engine optimisation (SEO) techniques are essential for ensuring the right customers find your website. Gina Jones speaks to experts about how to implement good SEO to promote your website and increase sales. read more



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Tuesday, November 25, 2014

3 Localization Tips for Exporting to Russia or the CIS Countries by @Lingo24

Exporting used to be seen as something only large corporations and specialist entrepreneurs could do. Now, globalization and the unstoppable growth of the Internet have combined to make international markets more accessible than ever before to anyone with the drive to get out there. Russia and the former Soviet Republics making up the Commonwealth of Independent States (CIS) represent a vast new ...



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3 Common Challenges Facing All SEO Managers

It can be tough keeping up with our ever-changing industry, but columnist Casie Gillette offers sound advice for some common issues.



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Create Your 2015 Holiday SEO and Content List – Think Next Year Now!

In this post we take a look at holiday marketing trends year-over-year and what to watch going into 2015, so you can put ideas on your holiday marketing list for next year, right now.



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3 Social Media Marketing Tips for The Holiday Season

'Tis the season to be social! The holiday season is the perfect time to ramp up your hotel's social media marketing to capitalize on the holiday buying frenzy to drive website traffic and boost online direct bookings. Below are a few tips our team has compiled to help with your holiday social media strategy.



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Monday, November 24, 2014

Website Visibility (SEO) – Don’t Stop

Don’t look at this as a time to take a rest from your website visibility efforts. Use this slower time of year to get an advantage on your competitors.



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Learning SEO From Google Employees

What do local marketers really need to know about SEO? Columnist Chris Marentis discusses some tips that come straight from the horse's mouth.



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Your Guide to Structured Snippets for SEO

Structured snippets are going to change the way people find information on the Web, and you’ll need to adjust your optimization strategies as a result.



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Saturday, November 22, 2014

SEO 101: What is Semantic Search and Why Should I Care? by @sergio_redondo

Search is changing. David Amerland begins with this sentence in the foreword of his book Google Semantic Search. If you are a long time user of the Internet and, more specifically, the search engines, you can see how the way we look for information has changed over the past few years. We are at a moment in which semantic search, the ability to put typed searches into context, represents the most ...



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Wednesday, November 19, 2014

20 Ways B2B SEOs Can Leverage Schema.org Markup

Structured data markup can improve search visibility, yet few websites use it. Columnist Derek Edmond provides tips for B2B marketers on how to get started.



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Tuesday, November 18, 2014

Wil Reynolds, Reddit, Content Over-Creation, and More: #StateofSearch 2014 Day Two Recap by @wonderwall7

Day Two at the Dallas-Ft. Worth Search Engine Marketing Association‘s State of Search conference was just as great as Day One: Sessions on social media, SEO, marketing, and PPC, plus a morning keynote by Wil Reynolds, Founder of SEER Interactive and a closing keynote by Duane Forrester. Below is a brief round-up of some of the sessions I had the opportunity to attend today. Morning Keynote: Wil ...



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#HashtagFails? 5 Tips That Will Change Your Fortune

Mastering the key identifier for social media Is vital.



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Searchmetrics Files “IPRs” To Invalidate BrightEdge SEO Patents In Lawsuit

Defendant firm seeks to void patents with "prior art." Roughly a year ago several BrightEdge SEO-related patents were granted. The company almost immediately turned around and sued Searchmetrics for violation of that IP. Searchmetrics has now filed what’s called an “ inter partes review ” (IPR) petition to essentially invalidate some or all of them.



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SEO Traffic Lab run LabLive Digital Marketing Event in Partnership with Google

The Lincolnshire based company, SEO Traffic Lab, has joined with Google to deliver a digital marketing event with serious punch. (PRWeb November 18, 2014) Read the full story at http://ift.tt/1xL2O4j



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Monday, November 17, 2014

User Behavior, SEO Audits, Social Media: #StateofSearch 2014 Day One Recap by @wonderwall7

Day one at the Dallas-Ft. Worth Search Engine Marketing Association‘s State of Search conference was a full day: ten sessions plus a morning keynote by Marty Weintraub, Founder of AimClear. Tracks included SEO, PPC, Social Media, and Local SEO. Below is a brief round-up of some of the sessions I had the opportunity to attend today. Morning Keynote: Marty Weintraub Marty revved up the crowd by ...



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Three Unexpected Reasons Your Rankings are Plummeting by @neilpatel

One of the biggest questions I get from SEO clients is this: “Why are my rankings dropping?!” That’s a really complicated question, and it has a lot of moving parts. There are a few obvious reasons: You got hit with a manual penalty. You have no content. Your site sucks. Any number of other reasons. But there are not-so-obvious reasons, too. Most of these have to do with things your competition ...



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Friday, November 14, 2014

15 Data-Backed Tips for Successful Digital Marketing in 2015

The secret to successful digital marketing in 2015 is pretty simple. You’ve got to know your customer. The end of an old year and the beginning of a new one is the perfect time to sit down and analyze the characteristics of qualities of your customer. Every niche differs, but these [...]



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5 Networking Tips for the Tech-Savvy and Introverted by @mindydweinstein

We’re taught in order to progress in our careers we have to network with others. However, if you are introverted, meeting with someone one-on-one or just being by yourself sounds a whole lot more appealing than spending hours in a crowded room of people. With at least one-third of the population identifying as introverts, you are not alone. The very attributes associated with introversion—such ...



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Wednesday, November 12, 2014

The 10 Essential Tips for B2B Marketing Success in a Digital Economy

In the age of digital selling, here is how small B2B-focused businesses can get back into the discussion with customers.



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Monday, November 10, 2014

Simple Tips To Set The Stage For Local SEO In 2015

After Google's most recent local algorithm update, the rules have changed for local SEO. Columnist Greg Gifford discusses how you can do well in local search in 2015.



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Stop! Before You Fire Anyone, Try These Proven Tips for Handling Difficult SEO Clients

Take back the control in your client relationship by performing an extreme relationship makeover with these proven tips.



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Thanksgiving 2014 - What I’m Grateful for in SEO

A look at what columnist Jon Ball is grateful for this year within the SEO industry.



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5 Amazing Tips on How To Optimize Amazon For Your Business

With so much attention given to Google and social media optimization, it’s pretty easy to completely forget about another major player in the online world. Amazon. Just how big of a player? According to a 2012 New York Times article, “In 2009, nearly a quarter of shoppers started research for an online purchase [...]



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Saturday, November 8, 2014

5 Tips to Improving Your Brand's Mobile SEO Ranking

BOHEMIA, N.Y., Nov. 8, 2014 /PRNewswire-iReach/ -- As more consumers begin to use their smartphones and tablets for browsing the Web, fishbat, an award winning online marketing firm, reveals tips on how to optimize websites for mobile and why it is essential to a brand's success. Scott Darrohn, COO and Big Tuna at fishbat, a leading online marketing firm, urges businesses to make more of an ...



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Friday, November 7, 2014

10 Tools to Help Discover and Monitor Negative SEO Activity

Negative SEO is real. Even if you don't believe someone will target your website, it never hurts to monitor your presence in search.



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Thursday, November 6, 2014

How To Maximize Local Search Traffic This Holiday Season – November 13 Webcast

Based on the latest Pigeon update, Rio SEO’s retailers saw a 20% increase in online traffic from search above last season. With the holidays just around the corner, it’s time to make sure your local search strategy is utilizing best practice SEO and user experience.



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Wednesday, November 5, 2014

SEO in a World With a Code of Ethics and Without Search Engine Figureheads

In one 30-day period, we had a bit of a shakeup with three pieces of news that have the potential to change our industry: SEMPO called for an SEO Code of Ethics, Microsoft laid off Duane Forrester, and Matt Cutts extended his leave from Google.



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Tuesday, November 4, 2014

Link Building with Content: The Experienced Route to SEO – November 11 Webcast

Successful SEO is not "content marketing –vs– link building". It’s content marketing with link building. Quality content attracts links, shares and of course traffic. As long as links and content are actually helpful to the intended audience, they will positively affect SEO and rankings.



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